Estee Lauder

Jo Malone Brit Marmalade Launch

Wicker picnic basked filled with blue gingham linens, plates, and assorted snacks
Three jam jars stacked
Collage of picnic photos
Perfume jams and cordials
Fragrances staged in a picnic basket

client Estee Lauder

show Jo Malone Brit Marmalade Launch

capabilities Strategize/Execute

location YYZ

In the middle of the COVID pandemic, we received a phone call from Estee Lauder. They were launching the Brit Marmalade Collection for Jo Malone and wanted to take advantage of the new unboxing trend that had immerged due to the lockdown. Embracing the British brand, their strategy was to create a bespoke delivery for influencers across Canada that evoked a local British village fete complete with warm sunshine, bunting blowing in the wind, and gingham-covered picnic tables.

Since the fragrances were based on marmalade scents, we sourced a jam company that would create custom recipes provided to us by head office. These included: orange and lavender marmalade, rhubarb bergamot jam, and rose and lychee jam. Accompanying the jam were scones, of course, as well as seeded bread. A bottle of Elderflower cordial was provided in place of tea to round out the fragrances. All these perishables were wrapped to our client’s exacting standards and samples were provided throughout the process.

This delicious bounty of food was nestled in a gorgeous wicker picnic basket lined with on-brand blue gingham linens. These portable picnic baskets included cutlery, plates, and cordial glasses for a luxurious meal enjoyed in the sunshine. The client provided 5 bottles of their scents which were positioned in amongst the other items. Our creative team worked closely with the brand to ensure that each and every item was placed in the perfect position as we were packing the baskets.

Once the baskets were sourced and assembled, Production Canada was able to use their resources from across the country to ensure they were delivered with the same care in which they were packaged. Fourteen lucky people received these beautiful baskets in Montreal, Toronto, and Vancouver. We used our logistical prowess to assemble, ship, and delivery these baskets in a coordinated effort so that the influencers were all posting on the exact same day.

We were delighted to watch the unboxing by each influencer as they discovered all the goodies in their Jo Malone Brit Marmalade Picnic Basket. If you have a project in mind that requires bespoke boxes, then please reach out. Our creative team would love the opportunity to work with your team!